Don't rent the attention. Get written into the story.
Your audience tunes out anything that smells like an ad. They don't tune out a real story. Michel Lauriola's European tour is happening right now, filmed vlog-style — and a small number of brands are getting embedded in it instead of buying their way past it.
What's at stake if you sit this out
Someone else gets there first and owns this culture moment instead of you. Your budget keeps buying impressions this audience already scrolls past. You stay the brand trying to buy cool — instead of the brand that helped fund something real.
How it works for you
Who you'd actually be reaching
25–54 makes up 86% of the audience. Skews male, 72.6% / 27.4%.
That geography lines up with the tour itself — Spain and the Netherlands are tour stops, and Argentina is Michel's home scene.
We've done this before — this isn't a cold pitch
The tour series itself hasn't launched yet — this is the existing channel, run by the same team, in the same voice.
The route
Oct 18 – Nov 24, 2026. ADE (Amsterdam Dance Event) runs Oct 21–25.
Get embedded — three steps
1. Pick a tier. 2. We build your brand into the story — logo, mention, or a full co-branded arc. 3. Your name reaches real viewers already inside content they trust.
Partnership tiers
- Logo in tour social posts
- Thank-you story tag
- Everything in Supporter
- Dedicated Instagram story
- Brand mention in event posts
- Everything in Featured
- Title sponsor credit across all tour content
- Co-branded story arc
All deliverables are social/digital — no physical product placement. We reply the same day.
Become a partner
Stop renting the attention. Pick a tier and we'll build your brand into the story — happy to send over numbers or a one-pager for your internal case.
partnerships@medtronica.co