Medtronica
Partnership Opportunity
Europe · October 2026 · Documentary Tour

The ripple effects
of removing
financial barriers
in dance music.

Michel Lauriola. Twenty years in techno. We’re helping remove barriers for him. 7 gigs. 5 countries. We’re documenting what happens when community ACTUALLY supports itself.

TourOct 30 – Nov 21, 2026
ArtistMichel Lauriola, Buenos Aires
Gigs7 gigs · 5 countries
Platform@medtronica_
No Reservations. But for underground music — and what actually happens to people when the financial barrier disappears.
The concept

Touring is how you build a career. It’s out of reach for most.

Michel has been one of the most respected underground DJs in South America for two decades. The opportunities to tour internationally exist. Financial barriers are what stand between him and being able to take advantage of them.

We film everything that follows — the venues, the late nights, the hours that bleed into morning, the conversations you only have when music is the reason you’re in the room.

Three partnership spots are available. Your brand helps make this happen — but what’s important for you is getting in front of a new adjacent audience for your brand, and that audience will emotionally connect with your brand due to the nature of this content. That’s the truth and the real opportunity.

64K
Unique viewers in the last 30 days. Deduplicated. Straight from Instagram.
93%
Non-follower reach. Your brand goes in front of new people, not the same ones every time.
6K+ interactions
Last 30 days. Community engaging with content, not just watching it.
Buenos Aires
Origin
Madrid
Oct 30
Ponferrada
Oct 31
Vienna
Nov 7
Paris
Nov 11
Amsterdam
Nov 17
Ostrava
Nov 20
Crevillente
Nov 21
Supporter
$1,000
  • Logo in tour social posts (7)
  • Brand tag in Stories from each city (7 cities)
Title Sponsor
$6,000
  • Sole sponsor — your brand is the only one on the entire tour
  • Title credit on all content (30+ posts over 40 days)
  • Logo across all posts, Stories, and documentary wrap
@medtronica_
Instagram. Where the community lives.
10K
YouTube subscribers. Weekly vlogs from the tour.
18–35
The underground electronic music community across Europe.
64K
Unique viewers last 30 days. 93% non-followers.
7 gigs
5 countries. Oct 30 – Nov 21. Every night documented.
Now
Three spots open. First come, first locked.
Early Oct
Partners confirmed. Content begins.
Oct 30
Madrid. Tour opens. Cameras rolling.
Nov 7–17
Vienna → Paris → Amsterdam. Three countries in ten days.
Nov 21
Crevillente. Final night. Wrap content published.

Three spots. That’s it.

Right category, right audience. If it’s a fit, we’ll know fast. One email and we’ll get back to you the same day.

partnerships@medtronica.co No noise. No overhead theater.